The Art of the Start

I am started to read the book "The Art of The Start" of Guy Kawasaki.
I think that the following chapters will be very usefull to improve my job:
- chapter 3 "The Art of Pitching"
- chapter 8 "The Art of Partnering"
- chapter 9 "The Art of Branding"
- chapter 10 "The Art of Rainmaking"